I am a big fan of the Pop up store concept....it adds such excitement for the retail experience, creating a buzz for established brands or testing new ideas. The most recent Kate Spade Pop up store has been taken to a whole new level with a Pop up apartment!!
7 HENRIETTA STREET WC2E 8PW
The charm in the store is that the apartment has been made to look like someone actually lives there, with huge attention to detail, down to jackets slung over chairs, handbags on sofas and clothes in the wardrobe......and the best part... all are available to purchase including some special limited edition "London" designs. Prices ranging from £25 - £900.
The apartment has been split into four rooms; living room, bedroom, kitchen/dining room and dressing room. A sales assistant is in each room ready to serve customers. The store is open till the 10th of November so you should definitely pop down for a squizz around. For those who can not make it the first Kate Spade store is scheduled to open next year in London.
Writing this post has just sparked a longing for London....need to make a plan as it has been way to long since my last London fix!!
By the way...Kate Spade offers some fun nappy bags...might be worth having a look.
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